Dear Colleagues,

At Çelebi Aviation, our journey has been shaped by a commitment to excellence, innovation, and continuous growth. Over the years, we have expanded our global presence and strengthened our reputation as a leader in aviation services. This success is deeply rooted in the strength of our brand and the trust we've earned across diverse markets.

As we continue to evolve in this dynamic industry, it is essential that our corporate identity reflects both our heritage and our future ambitions. To support this vision, we have embarked on an exciting project to refresh our corporate identity, ensuring that it remains a strong symbol of Çelebi's values, mission, and the quality we deliver every day.

A key element of this transformation is the modernization of our logo. While the iconic Çelebi wings, a hallmark of our identity, will be retained, the script has been refined with a more contemporary font. This balance between tradition and innovation ensures that we honor our heritage while signaling our forward-looking vision. The new logo will be a focal point in reinforcing our brand's strength, both internally and externally, as we continue to set new benchmarks in aviation services.

Additionally, with the increasing importance of digital platforms in today's modern world, we have also introduced guidelines for the consistent and impactful use of the Çelebi brand in digital spaces. From online marketing to social media, our refreshed identity will ensure that Çelebi remains easily recognizable and trusted, wherever our clients and partners encounter us.

The revised Corporate Identity Guide that you are about to explore has been crafted with the expertise of renowned designer Serdar Benli and his team. It outlines the updated guidelines for the use of our logo and visual elements, ensuring a cohesive and impactful representation of our brand across all touchpoints. Our goal is to strengthen Çelebi's identity, making sure it continues to communicate the excellence and reliability our clients, partners, and employees expect from us.

I encourage each of you to familiarize yourself with the new guidelines and apply them consistently in your work. This will not only enhance the clarity and recognition of our brand but also contribute to the continued success of Çelebi as we grow together.

Please reach out to our Global Marketing and Communications Team if you have any questions or require further guidance on the application of these standards. Your feedback and engagement are invaluable as we embark on this new chapter for our company.

Thank you for your dedication and commitment.

Best regards,

Dave DORNER
Group CEO, Çelebi Aviation